PRIVACY POLICY

Last Updated: September 9, 2026

OFF WITH ESSENTIAL LLC, doing business as AIDAN (“AIDAN,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information of our customers, website visitors, and users of our services.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, purchase our products, communicate with us, participate in our SMS or RCS messaging programs, or otherwise interact with AIDAN.

OFF WITH ESSENTIAL LLC d/b/a AIDAN
103 Reade Street, PHS
New York, NY 10013
United States

Email: contact@aidanthebrand.com

1. PERSONAL INFORMATION WE COLLECT

Depending on how you interact with AIDAN, we may collect personal information including:

• Name;
• Email address;
• Telephone or mobile number;
• Billing address;
• Shipping address;
• Account and login information;
• Order and transaction information;
• Payment-related information;
• Product preferences;
• Customer service communications;
• Marketing and communication preferences;
• SMS and RCS messaging consent and opt-in information;
• Information you provide through surveys, promotions, competitions, events, or other interactions;
• Device, browser, and network information;
• IP address;
• Website usage and browsing information;
• Cookie and similar technology information; and
• Other information you voluntarily provide to us.

Payment information may be collected and processed by third-party payment processors. AIDAN may not directly store complete payment card details.

2. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information directly from you when you:

• Visit or use our website;
• Create an account;
• Purchase or return a product;
• Sign up for email marketing;
• Opt in to SMS or RCS communications;
• Contact customer service;
• Participate in a promotion, event, survey, or competition;
• Interact with AIDAN through social media;
• Visit an AIDAN retail location, activation, event, or pop-up; or
• Otherwise communicate or interact with us.

We may also receive information from service providers, technology providers, payment processors, shipping providers, retail partners, and other third parties where permitted by applicable law.

3. HOW WE USE YOUR PERSONAL INFORMATION

We may use personal information to:

• Process and fulfill orders;
• Process payments, returns, exchanges, and refunds;
• Deliver products;
• Provide customer service;
• Manage customer accounts;
• Provide warranty and after-sales services;
• Communicate with you about orders and transactions;
• Send marketing communications where you have consented or where otherwise permitted by law;
• Operate our SMS and RCS messaging programs;
• Personalize your experience and communications;
• Provide product recommendations;
• Provide abandoned-cart and back-in-stock communications where permitted;
• Operate loyalty, promotional, or customer programs;
• Improve our website, products, services, and customer experience;
• Analyze website usage and performance;
• Measure the effectiveness of our services;
• Prevent fraud, abuse, and security incidents;
• Protect AIDAN, our customers, and third parties;
• Comply with legal and regulatory obligations; and
• Carry out other legitimate business purposes consistent with this Privacy Policy and applicable law.

4. SMS AND RCS MESSAGING PRIVACY

If you opt in to receive SMS or RCS messages from AIDAN, we may collect and process information including your mobile telephone number, messaging preferences, consent records, opt-in and opt-out information, message interactions, and related messaging data.

We use this information to operate and administer the AIDAN messaging program, send communications you have requested or consented to receive, provide customer support, maintain consent and opt-out records, and comply with applicable laws.

We do not sell, rent, or share your personal information — including your mobile opt-in and SMS/RCS consent data — with third parties for advertising purposes.

AIDAN does not sell or rent your mobile number, SMS/RCS opt-in information, messaging consent records, or related messaging data.

AIDAN does not share your mobile number, SMS/RCS opt-in information, or messaging consent with third parties or affiliates for their own advertising or marketing purposes.

We may disclose limited information to service providers that help us operate our messaging program, including messaging platforms, telecommunications providers, and technology providers acting on our behalf. These providers receive information only as necessary to provide services to AIDAN and are not authorized by us to use your information for their own advertising or marketing purposes.

Mobile telephone numbers, SMS/RCS opt-in information, and messaging consent information will not be sold, rented, or shared with third parties or affiliates for their advertising or marketing purposes.

Message frequency varies. Message and data rates may apply.

You may opt out of marketing messages at any time by replying STOP.

For assistance, reply HELP.

Consent to receive marketing messages is not a condition of purchase.

For additional messaging terms, please review our Terms of Service.

5. DISCLOSURE TO SERVICE PROVIDERS

We may disclose personal information to trusted service providers solely as reasonably necessary for them to perform services on our behalf.

These service providers may include:

• Payment processors;
• Shipping and logistics providers;
• Warehousing and fulfillment providers;
• E-commerce and website providers;
• Customer service providers;
• Email, SMS, and RCS communication providers;
• Analytics providers;
• Fraud prevention and security providers;
• Professional advisers, accountants, insurers, and legal advisers; and
• Technology and cloud-service providers.

These service providers are permitted to process personal information only as necessary to provide services to AIDAN and are not authorized by us to use that information for their own advertising or marketing purposes.

We may also disclose personal information where reasonably necessary to:

• Comply with applicable law, regulation, legal process, subpoena, warrant, or governmental request;
• Enforce our agreements or policies;
• Detect, investigate, or prevent fraud, security incidents, or unlawful activity;
• Protect the rights, property, or safety of AIDAN, our customers, or others; or
• Establish, exercise, or defend legal claims.

6. SALE, RENTAL AND SHARING OF PERSONAL INFORMATION

We do not sell, rent, or share your personal information — including your mobile opt-in and SMS consent data — with third parties for advertising purposes.

We may disclose personal information to trusted service providers solely as necessary for them to perform services on our behalf, including payment processing, order fulfillment, shipping, website operations, customer service, analytics, security, and communications.

These service providers are permitted to process personal information only as necessary to provide services to AIDAN and are not authorized by us to use that information for their own advertising or marketing purposes.

Mobile telephone numbers, SMS/RCS opt-in information, and messaging consent information will not be sold, rented, or shared with third parties or affiliates for their advertising or marketing purposes.

7. MARKETING COMMUNICATIONS

Where permitted by law, we may use your contact information to communicate with you regarding AIDAN products, launches, collections, promotions, events, partnerships, and other AIDAN news.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

You may opt out of SMS or RCS marketing messages by replying STOP.

Opting out of marketing communications does not necessarily prevent us from sending non-marketing communications relating to transactions, orders, customer service, security, or other necessary service-related matters.

8. COOKIES AND SIMILAR TECHNOLOGIES

We may use cookies, pixels, tags, software development kits, and similar technologies to operate our website and understand how customers interact with AIDAN.

These technologies may help us:

• Remember customer preferences;
• Maintain shopping-cart functionality;
• Improve website performance;
• Understand website traffic and usage;
• Personalize your website experience;
• Measure the effectiveness and performance of our website and services; and
• Prevent fraud and improve security.

Some cookies are necessary for our website to function, while others may be used for analytics and personalization.

You may be able to manage cookies through your browser settings or privacy controls made available on our website.

Disabling certain cookies may affect the functionality of the website.

Nothing in this section permits the sale, rental, or sharing of personal information with third parties for advertising purposes.

9. ANALYTICS AND WEBSITE TECHNOLOGIES

We may use analytics and technology providers to help us understand website performance, customer interactions, and the effectiveness of our services.

These providers may process limited information on our behalf as necessary to provide their services to AIDAN.

We do not sell, rent, or share your personal information with third parties for advertising purposes.

Nothing in this section permits the sale, rental, or sharing of mobile telephone numbers, SMS/RCS opt-in information, or messaging consent information for advertising or marketing purposes.

10. INTERNATIONAL DATA TRANSFERS

AIDAN operates internationally, and our customers, service providers, systems, retail partners, and business operations may be located in different countries.

As a result, personal information may be processed or stored outside the state, province, or country in which you reside, including in the United States and other countries.

Where required by applicable law, we take appropriate measures regarding international transfers and the protection of personal information.

11. SECURITY OF PERSONAL INFORMATION

AIDAN takes reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of any account credentials associated with your AIDAN account.

12. DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide products and services, maintain business and transaction records, comply with legal obligations, resolve disputes, enforce agreements, and protect our legitimate business interests.

Retention periods may vary depending on the type of information and applicable legal requirements.

13. YOUR PRIVACY RIGHTS

Depending on where you reside, you may have certain rights regarding your personal information under applicable privacy laws.

These may include the right to:

• Request access to personal information we hold about you;
• Request correction of inaccurate personal information;
• Request deletion of certain personal information;
• Request information regarding how personal information is collected, used, or disclosed;
• Opt out of certain uses or disclosures where applicable;
• Withdraw consent where processing is based on consent; and
• Exercise other privacy rights provided under applicable law.

We will not discriminate against you for exercising privacy rights provided by applicable law.

To submit a privacy request, contact us at contact@aidanthebrand.com.

We may need to verify your identity before processing certain requests.

14. CHILDREN'S PRIVACY

Our website and services are not directed to children under the age at which parental consent is required under applicable law.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us improperly, please contact us so that we can review and address the matter.

15. BUSINESS TRANSFERS

If AIDAN or OFF WITH ESSENTIAL LLC is involved in a merger, acquisition, restructuring, financing, sale of assets, insolvency, or other business transaction, personal information may be disclosed or transferred as part of that transaction where permitted by law.

Any recipient of personal information will remain subject to applicable privacy obligations.

16. THIRD-PARTY WEBSITES

Our website may contain links to websites or services that are not owned or controlled by AIDAN.

We are not responsible for the privacy practices, security, content, or policies of third-party websites.

We encourage you to review the privacy policies of third-party services before providing personal information to them.

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our business, products, services, technologies, messaging programs, or legal requirements.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

18. CONTACT US

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact:

AIDAN
OFF WITH ESSENTIAL LLC d/b/a AIDAN
103 Reade Street, PHS
New York, NY 10013
United States

Email: contact@aidanthebrand.com